Sterling Advisors

Starting from a set of brand questions, it became clear that Sterling Advisors valued elegance and refinement. I led the creative development from logo design to a full brand identity system, defining the visual direction, tone, and aesthetic inspired by aristocratic elegance and the principles of silent luxury. My work included typography selection, color palette development, and visual storytelling — all guided by a strategic approach to communicate discretion, sophistication, and long-term value